FLUID AND FIERCE
Fluid and Fierce features brands, models and brand ambassadors who believe in gender-free fashion. We feature gender-free fashion from LGBTQIA-owned businesses, trans-owned businesses, women-owned businesses, black-owned businesses.
SHOP FLUID LABELS
Our Fluid labels have a collection of our new gender-free designs. The Fluid and Fierce gender-free collection of apparel and accessories is created for all genders.
ABOUT US
Fluid and Fierce, launched in London in January 2017, is a gender-free online fashion brand.
We exclusively partner with brands from the LGBTQIA Community whose products cater to and celebrate Gender Non-binary people.
We are committed to improving gender-free fashion so that every non-binary person can have access to clothes and accessories that will suit their needs and help build their confidence. We strongly believe each and every person should be allowed to wear what they want, and wherever, provided it makes them feel good and reflects who they truly are.
Fluid and Fierce is reshaping fashion rules and our brand stands for love, compassion, tolerance and empathy.
FLUID AND FIERCE
Fluid and Fierce has collaborated with gender-free fashion brands to produce a “gender-fluid” collection. Ranging from XXS to 4X, the collection includes customised military jackets, jumpsuits, blazers, rainbow mesh shirts, socks, black and red briefs and more.
Accessibility and affordability are crucial to our brand identity and our collaboration with gender-free brands is no different, as all pieces featured are under £50.
Fluid and Fierce appreciates the beauty of gender-free fashion and breaking the so-called fashion rules.
WHAT IS THE MEANING OF GENDER FLUID ?
The language around gender and fabric is obfuscated, according to scholars and activists debating the distinction and emphasis of gender-fluid as against previously popular labels like androgynous, unisex and gender-neutral. But most experts we spoke to agree that gender-fluid is their preferred term, for the time being. Why?
· Gender-fluid clothing is designed to liberate people from the binary of cis women and cis men.
· Unisex, gender-neutral and androgynous are designed to push us to a future where gender doesn’t exist (in its modern sense, anyway).
THE FUTURE IS FLUID
In reality, gender-fluid fashion has existed for thousands of years. High heels were originally designed for men, while makeup was being worn by both men and women as far back as 2000BC in ancient Egypt and Greece.
Yves Saint Laurent is renown for being the designer who put women in trousers and shook the industry with his ‘Le Smoking’ women’s tuxedo suit in 1966. David Bowie and Grace Jones are just two of the trendsetting artists and musicians who have been pushing gender norms for decades.
In 2021, we have gone a long way to lose some of the stigma around gender roles. When Harry Styles wore a dress on the cover of American Vogue, we witnessed a refreshing sensitivity that goes against traditional masculinity.
If you use social media, it’s highly unlikely that you haven’t seen Lil Nas X wearing dramatic and flamboyant outfits by Andrea Grossi and Richard Quinn to the BET Awards, Olly Alexander performing alongside Elton John at the BRIT Awards in flared lace trousers and matching crop top by Harris Reed, or Harry Styles’s aforementioned Vogue cover. These pop stars of the 21st century breaking the internet in gender-fluid fashion show us two things: we are ready and we want more.